About Us

Who we are

At Pew Pew Platoon, we believe that service comes with a lifetime membership to a brotherhood built on grit, sacrifice, and an unrivaled sense of humor. Our brand isn’t just about apparel—it’s about identity.

What we do

We create gear that speaks the unspoken language of veterans, active service members, and those who appreciate the warrior culture. Whether it’s dark humor that only those who’ve “been there” will get, or designs that celebrate the American spirit, our mission is simple: honor the past, embrace the present, and support those who fight in real, tangible ways.

Why we do it

We do this for two reasons: the first is to give a voice to those soldiers who work, fight and bleed every day for the people of our great nation. Too often, the ideas and experiences of those who serve are minimized and ignored. We want you to wear your identities loudly and proudly because serving your country is always something to be proud of.

The second reason is to take action and support our veterans, who, despite fighting day in and day out for our country, return home to homelessness, drug addiction, and unpaid pensions at a rate higher than almost any other population in the United States.

As we grow this business, a part of our mission is to donate a portion of our earnings to veteran charities. Our apparel is made for those who serve, those who have served, and those who proudly support them. America is great because of the men and women who stand ready to defend it—and we’re here to make sure that legacy is celebrated every day.

Welcome to the Platoon. Lock & load your style.